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Jeffrey Choy is a writer and artist whose work interrogates censorship, propaganda, and populist consciousness in relation to colonisation and class disparity. His practice spans print, video arts, installations, and immersive media, with a strong focus on publication arts as a site of critical inquiry into knowledge production and distribution.

Jeffrey co-founded Hidden Keileon, an artist-led collective working with migrant and queer communities to imagine justice-driven futures through non-hierarchical collaboration.

His work invites the curious, the critical, and those seeking spaces for reflection and reimagination.

Full Bio Here


it’s not about that

is an upcoming solo performance written by Jeffrey Choy, 

The piece reflects on our perceptions and the often absurd nature of beliefs, question the very foundations of our rationality and existence; perspective on the complexities of belief, identity, and the search for understanding in a bewildering world.

“so much humility in [Jeffrey’s] words
but also such a reflection of the way he loves the world we’re in”
- Vinna Law, actor, writer


“the journey of [it’s not about that] is very gratifying…
the whole thing about people not wanting
to be full humans and it's too much … It’s beautiful”
- John Chan, aka windmovesmountain, writer, lead strategist at Hidden Keileon


Supported by:

Jeffrey Choy joins Metal Culture Peterborough in Spring 2024 as one of their three artist in residence. ‘it’s not about that’ is created from the research conducted at Metal during 2024.

See also another project from the residency, Right Redacted.


by Jeffrey Choy