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Jeffrey Choy is a designer, writer, and artist whose work delves into cultural and political biases, exploring themes of censorship, propaganda, and populist consciousness in relation to colonisation and class disparity. 

His diverse practice spans print, physical, and digital mediums, including publications, video arts, installations, and immersive interactive new media works.

Co-founder of Hidden Keileon,  an artist collective imagining futures with justice and freedom for all, by dreaming up and leading multidisciplinary, life-affirming cultural projects.

it’s not about that

is an upcoming solo performance written by Jeffrey Choy, 

The piece reflects on our perceptions and the often absurd nature of beliefs, question the very foundations of our rationality and existence; perspective on the complexities of belief, identity, and the search for understanding in a bewildering world.

“so much humility in [Jeffrey’s] words
but also such a reflection of the way he loves the world we’re in”
- Vinna Law, actor, writer


“the journey of [it’s not about that] is very gratifying…
the whole thing about people not wanting
to be full humans and it's too much … It’s beautiful”
- John Chan, aka windmovesmountain, writer, lead strategist at Hidden Keileon


Supported by:

Jeffrey Choy joins Metal Culture Peterborough in Spring 2024 as one of their three artist in residence. ‘it’s not about that’ is created from the research conducted at Metal during 2024.

See also another project from the residency, Right Redacted.


by Jeffrey Choy