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Jeffrey Choy is a designer, writer, and artist whose work delves into cultural and political biases, exploring themes of censorship, propaganda, and populist consciousness in relation to colonisation and class disparity.
His diverse practice spans print, physical, and digital mediums, including publications, video arts, installations, and immersive interactive new media works.
Co-founder of Hidden Keileon,
an artist collective imagining futures with justice and freedom for all, by dreaming up and leading multidisciplinary, life-affirming cultural projects.
ABCs of Capitalist
This satirical alphabet book takes you through the insanity of capitalism, one outrageous letter at a time.
Filled with badly drawn silly illustrations, The ABCs of Capitalist is the perfect guide for aspiring tycoons and seasoned moguls alike, with 26 devilish guide to capitalism’s greatest hits. It’s all in good fun - unless, of course, you see yourself in these pages. In that case, congratulations! You’re exactly the kind of piece of sh*t capitalist we’re talking about.
“Book with hand drawn images and a totally bonkers education of “ABC of Capitalist”. There is something so satisfying and hilarious about Jeffrey’s creation that reminded of bouffon. It’s witty, subversive and accessible. This is the first edition and I’m certainly hoping to see further publications of this gem!” -
Isabella Leung, Writer,
Playwright
Preface
I hope this goes without saying, but just for the record: this book is purely satirical. None of the antics and attitudes depicted here are meant to be taken seriously.
To quote writer Ursula K. Le Guin, “Books aren’t just commodities; the profit motive is often in conflict with the aims of art. We live in capitalism, its power seems inescapable — but then, so did the divine right of kings. Any human power can be resisted and changed by human beings.”
This book has been sitting in my back catalogue of goofy ideas for more than a year. I wrote it on a trip to Germany and completely forgot about it, until recently when I read the above quote and decided to print it and sell it. The irony has not escaped me.
The quote ended with “Resistance and change often begin in art. Very often in our art, the art of words”
And I hope through pointing out the absurdity of this seemingly immovable fact of life that is capitalism, I can share some of the immense joy I felt depicting them as silly blobs going about their evil deeds. Maybe one day we can look back at this book and think of them as relics of the past.